Alivia

Alivia is a fine jewelry and technology company tailored to wealthy, leisure-driven boomers. Research showed that wearable-only technology is expected to grow rapidly among this group between 2022 and 2026, yet existing products lacked the luxury appeal that resonates with affluent consumers. As lead designer, my role spanned research, strategy, and creative execution, culminating in a multi-page brand book that defines the brand’s positioning, identity, and activation..”