cartier

This project is a reimagined rebrand of Cartier, exploring how the maison’s heritage could be translated for a new generation of consumers. As lead designer, I focused on redesigning the website—home, product, and about pages—while developing a refreshed design system including logo, color palette, and imagery. As part of this rebrand, I introduced Intemporelle, a conceptual watch collection inspired by the iconic Tank, crafted to resonate with Gen Z through accessibility, modernity, and timeless elegance. Deliverables included desktop and iPhone prototypes, brand visuals, and supporting photography.